Our Story

DIF Clothing was founded in Mankato, Minnesota, during one of the most challenging times of my life.

My name is Brian Keel. In high school, I was outgoing, successful in sports, and well-connected. But after graduation, I struggled to find direction. While attending South Central College, I experienced a deep sense of disconnection. I fell into unhealthy habits, withdrew socially, and battled with anxiety and depression.

 

Throughout that period, one comment stayed with me: “You’re different—in a good way.” At the time, I wasn’t sure what that meant, but it planted a seed. During this low point, I discovered a passion for art and fashion. I began creating and altering my own clothes, and eventually, I set a goal—to build a brand that embraces individuality and turns being “different” into something empowering.

 

Over the next decade, I worked through personal struggles and found healing through creativity, faith, and self-discovery. DIF Clothing became more than just a brand—it became a reflection of resilience and identity.

 

Our mission is to create clothing that helps people embrace their differences and see them as strengths.

At DIF, we believe everyone feels different at some point—and that’s exactly what makes you powerful. We hope our clothing offers not just style, but a sense of belonging and self-worth.